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1 – 10 of 40André Le Roux, Marinette Thébault, Yves Roy and François Bobrie
This research aims to explore the impact of an overlooked variable, brand typicality, on brand evaluation and the categorization of counterfeits and imitations.
Abstract
Purpose
This research aims to explore the impact of an overlooked variable, brand typicality, on brand evaluation and the categorization of counterfeits and imitations.
Design/methodology/approach
The research design is a 2 × 2 × 2 × 2 mixed design with the first three variables as between-subjects variables and the last as a within-subjects variable on a convenience sample of 287 respondents split into eight experimental conditions. Data are analyzed using Linear Mixed Models.
Findings
Results show that brand typicality and brand name and product appearance manipulations impact brand evaluation and categorization. Regarding brand evaluation, under high typicality conditions, any manipulation of brand name and/or product appearance, from identical to different, results in a less favorable evaluation, whereas under low typicality conditions, only brand name manipulation negatively impacts brand evaluation. Concerning categorization, under high typicality conditions, any change in brand name and/or product appearance results in the item’s categorization as an imitation or a counterfeit, whereas under low typicality conditions, the item may be categorized as either genuine or as imitation or counterfeit.
Originality/value
This research demonstrates the impact of brand typicality on both the evaluation and categorization of changes in brand name and product appearance. It also suggests that brands and product classes are not equal vis-à-vis counterfeiting and imitation. High typicality brand seems less vulnerable to counterfeiting and imitation. Findings are discussed regarding brand vulnerability to imitation and counterfeiting, the importance of considering competitive context, brand management and brand strategy.
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André Le Roux, Marinette Thébault and Yves Roy
The purpose of this study is to explore the impact of product category and consumers’ motivations profiles on the determinants of consumers’ preferences and purchase intentions of…
Abstract
Purpose
The purpose of this study is to explore the impact of product category and consumers’ motivations profiles on the determinants of consumers’ preferences and purchase intentions of counterfeits and genuine products, through manipulation of product attributes and purchase situations.
Design/methodology/approach
The study relies on an experimental design involving a questionnaire on a convenience sample with two parts: a tradeoff model manipulating three attributes, product type (genuine vs. counterfeit), price (high vs. low) and place of purchase (regular shop, Internet and market) in two product categories, and a scale measuring motivations to purchase counterfeits. Ranking and purchase intentions are analyzed using conjoint analysis and generalized linear mixed model (GLMM).
Findings
Ranking reveals a dominant pattern of consumer behavior regarding counterfeiting: product type, price and place of purchase. Product category has a moderating effect on choice criteria: relative importance of place of purchase and price varies according product category. Consumers’ motivations profiles have also a moderating effect on consumer behavior. Some profiles are more receptive to copies. Consumers’ profiles exhibit different hierarchies of purchase criteria and may change them depending upon product category.
Originality/value
Results challenge literature on the dominant role of price among choice criteria. Price alone cannot determine a counterfeit purchase. It is the interaction of price, place of purchase or product type that explains such a behavior. Product category matters: Price and place of purchase importance cannot be considered without accounting for product category. Consumers’ motivations profile matters. Consumers are not homogeneous face to counterfeits.
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Simplice Asongu, Sara le Roux, Jacinta C. Nwachukwu and Chris Pyke
The purpose of this paper is to present theoretical and empirical arguments for the role of mobile telephony in promoting good governance in 47 sub-Saharan African countries for…
Abstract
Purpose
The purpose of this paper is to present theoretical and empirical arguments for the role of mobile telephony in promoting good governance in 47 sub-Saharan African countries for the period 2000–2012.
Design/methodology/approach
The empirical inquiry uses an endogeneity-robust GMM approach with forward orthogonal deviations to analyze the linkage between mobile phone usage and the variation in three broad governance categories – political, economic and institutional.
Findings
Three key findings are established: first, in terms of individual governance indicators, mobile phones consistently stimulated good governance by the same magnitude, with the exception of the effect on the regulation component of economic governance. Second, when indicators are combined, the effect of mobile phones on general governance is three times higher than that on the institutional governance category. Third, countries with lower levels of governance indicators are catching-up with their counterparts with more advanced dynamics.
Originality/value
The study makes both theoretical and empirical contributions by highlighting the importance of various combinations of governance indicators and their responsiveness to mobile phone usage.
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Simplice Asongu, Jacinta Nwachukwu and Sara le Roux
The purpose of this paper is to investigate the role of inclusive human development and military expenditure in modulating the effect of terrorism on governance.
Abstract
Purpose
The purpose of this paper is to investigate the role of inclusive human development and military expenditure in modulating the effect of terrorism on governance.
Design/methodology/approach
It is based on 53 African countries for the period 1998–2012 and interactive generalised method of moments is employed. Six governance indicators from the World Bank and two terrorism variables are used, namely, domestic and transnational terrorism dynamics.
Findings
The following main findings are established. There is a negative net effect on governance (regulation quality and corruption-control) when inclusive human development is used to reduce terrorism. There is a positive net impact on governance (voice and accountability and rule of law) when military expenditure is used to reduce domestic terrorism.
Originality/value
The authors have complemented the sparse literature on the use of policy variables to mitigate the effect of policy syndromes on macroeconomic outcomes.
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Avant‐propos sous les auspices de l'Institut international de Coopération intellectuelle, paraissait en 1934 le t. I, consacré à l'Europe, du Guide international des Archives. Le…
Abstract
Avant‐propos sous les auspices de l'Institut international de Coopération intellectuelle, paraissait en 1934 le t. I, consacré à l'Europe, du Guide international des Archives. Le questionnaire envoyé à tous les États européens comportait sous les points 4 et 6 les questions suivantes: ‘Existe‐t‐il un guide général pour les diverses catégories d'Archives ou des guides particuliers pour l'une ou l'autre d'entre elles?’ et ‘Existe‐t‐il des catalogues imprimés, des publications tant officielles que privées, susceptibles de constituer un instrument complet de référence pour tout ou partie importante des fonds d'archives?’ Les réponses des divers pays à ces questions, malgré leur caractère très inégal, ont fait du Guide international un bon instrument d'information générale sur les Archives. Malheureusement les circonstances ont empêché la publication du volume consacré aux États non européens, tandis que le temps qui s'écoulait tendait à rendre périmés les renseignements fournis sur les Archives européennes.
Simplice Asongu and Joseph Nnanna
This study aims to assess the role of income levels (low and middle) in modulating governance (political and economic) to influence inclusive human development.
Abstract
Purpose
This study aims to assess the role of income levels (low and middle) in modulating governance (political and economic) to influence inclusive human development.
Design/methodology/approach
The empirical evidence is based on interactive quantile regressions and 49 countries in sub-Saharan Africa for the period 2000-2002.
Findings
The following main findings are established. Firstly, low income modulates governance (economic and political) to positively affect inclusive human development exclusively in countries with above-median levels of inclusive human development. It follows that countries with averagely higher levels of inclusive human development are more likely to benefit from the relevance of income levels in influencing governance for inclusive development. Secondly, the importance of middle income in modulating political governance to positively affect inclusive human development is apparent exclusively in the median while the relevance of middle income in moderating economic governance to positively influence inclusive human development is significantly apparent in the 10th and 75th quantiles. Thirdly, regardless of panels, income levels modulate economic governance to affect inclusive human development at a higher magnitude, compared to political governance. Policy implications are discussed in light of the post-2015 agenda of sustainable development goals and contemporary development paradigms.
Originality/value
This study complements the extant sparse literature on inclusive human development in Africa.
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Purpose – This chapter aims to show the similarities and differences that can be found in the destiny of cooperative banks and mutual insurance companies; these two industries…
Abstract
Purpose – This chapter aims to show the similarities and differences that can be found in the destiny of cooperative banks and mutual insurance companies; these two industries, for reasons both similar and specific, are now “at a crossroads.” To reinforce this, we begin by tracing the history of cooperative banks and mutual insurance companies to better inform the future. Cooperative banks and mutual insurance gradually secularized and out of corporatism have patiently built-in different ways depending on the network as opposed to companies.
Results – This chapter will pursue these observations by identifying the impacts of recent crises in shaping business models by questioning a central issue which is that the trap values meet performance requirements in a fierce competition. Then, this chapter will end with the discussion on the main challenges faced by the mutual sphere; «She» should be replaced by «it». Could it exert a role in the crisis?
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